Survey Research in the Digital Age

Today I presented an AAPOR webinar about survey research in the digital age.  Here is the abstract and my slides.

Abstract: In the past several years, we have witnessed the birth and rapid spread of social media, smart phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable. In this talk, I’ll describe how survey research fits into this new data landscape. Further, I’ll use specific examples to illustrate how survey researchers can harness the tools of the digital age to collect data in new ways. Throughout the talk I will emphasize ways that big data sources and surveys can serve as compliments rather than substitutes.


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